Social Media Director (Bilingual/Spanish)

Position Overview:   We are looking for a Social Media Manager who thrives in fast-paced environments and has a deep understanding of multicultural and immigrant audiences. The ideal candidate is fluent in Spanish, up-to-date with the latest social media trends, and comfortable posting content personally across Facebook, Instagram, LinkedIn, X, and TikTok. Experience with user-generated content (UGC) is highly valued. In this role, the Social Media Manager will lead a team consisting of a designer, content creator, and community engagement specialist to grow our brand voice, drive storytelling, and build authentic connections with our audience.   Key Responsibilities: Develop and execute a strategic social media vision that resonates with our immigrant audience. Lead content creation, scheduling, and posting, personally managing posts when needed, and tailoring strategies for each platform. Curate and manage UGC campaigns and influencer collaborations to boost authenticity and engagement. Monitor analytics, optimize performance, and present regular reports with actionable recommendations. Stay up-to-date with social media trends, emerging platforms, and platform-specific best practices. Collaborate with internal and external teams to ensure alignment across marketing, brand, products and content strategies.