Multimedia Editor - Social Media
Antenna Group
Social Media Executive
airpay· Marketing
About this role
Job Title: Social Media Executive
Job Level: Junior Level
Report to: AVP
Department: Marketing
Organisation: airpay money private limited (https://www.airpay.money/) & airpay capital private limited (https://www.airpay.capital/ )
Location: Chandigarh, Work from office.
Job Summary:
We're looking for a Social Media Executive with 4–5 years of hands-on experience who lives and breathes social - someone who spots a trending moment before it peaks, turns it into a scroll-stopping reel by lunch, and has the data chops to tell us exactly how it performed by evening. You'll own our social presence across Instagram, LinkedIn, YouTube, Instagram, and Facebook and other such platforms, driving both organic growth and paid campaign performance.
Prior experience in a Fintech/BFSI environment (good to have).
Key Responsibilities:
Strategy & Calendar Ownership
- Build and execute monthly social media calendars for both brands and platform-specific organic/paid growth strategies. Own the content pipeline from ideation to publishing, ensuring a consistent cadence across all channels.
Content Creation & Brand Guardianship
- Supervise the creation of copy, reels, static posts, carousels, and video scripts. Ensure every piece of content — whether a 7-second reel or a long-form LinkedIn post - is on-brand in voice, visual identity, and messaging.
Topicals & Moment Marketing
- Be the team's radar for trending moments, pop-culture hooks, and calendar events. Conceptualise and ship reactive content (topicals, memes, trending audio reels) quickly without compromising brand tone.
Community Management
- Oversee daily audience engagement - respond to comments, DMs, and mentions. Build and nurture active online communities around the brand, managing ORM with speed and empathy.
Influencer Marketing
- Identify, outreach, and manage collaborations with micro and macro-influencers. Handle end-to-end coordination - from briefing and scripting to content approvals and performance tracking.
Analytics & Reporting
- Track KPIs (engagement rate, reach, impressions, follower growth, conversions) using native insights and tools like Meta Business Suite.
- Stay on top of algorithm changes, emerging formats, and platform-specific trends.
- Present weekly/monthly/annually performance reports with actionable recommendations.
Cross-Functional Collaboration
- Work closely with design, copywriting, PR, and sales teams to ensure social output is aligned with broader marketing campaigns, product launches, and company goals.
Required Qualifications:
- Bachelor's/Master’s degree in Marketing, English, communications, or a related field.
- 4–5 years of hands-on experience in social media marketing, preferably in fintech, BFSI, or consumer-tech brands.
- Proven track record of growing social handles organically and running paid campaigns with measurable results.
- Strong instinct for topicals and moment marketing - you know what's trending and how to make a brand part of the conversation.
- Excellent command over short-form video (reels, Shorts) - from concept to scripting to performance analysis.
- Working knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and social analytics/scheduling tools.
- Sharp copywriting sensibility - comfortable writing in English and Hinglish for diverse Indian audiences.
- Ability to work in a fast-paced environment, manage multiple deliverables, and meet tight deadlines.
Good to Have
- Experience working on brand launches or new-to-market products.
- Familiarity with SEO/ASO basics and how brand feeds into broader digital marketing.
- Basic understanding of design tools (Canva, Figma) for quick mock-ups and creative briefs.
- Prior experience in a startup or high-growth environment.
Frequently Asked Questions
Is the salary disclosed for the Social Media Executive position at airpay?
The salary for this Social Media Executive role at airpay is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Social Media Executive position at airpay located?
This Social Media Executive role at airpay is based in Chandigarh, Chandigarh, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Social Media Executive role at airpay full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Social Media Executive role in the Marketing department at airpay.
Which team or department does the Social Media Executive at airpay belong to?
This Social Media Executive position is part of the Marketing department at airpay. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Social Media Executive position at airpay?
Click the "Apply Now" button on this page. You will be redirected to airpay's official application portal hosted on keka where you can submit your application directly.
When was the Social Media Executive job at airpay posted?
This Social Media Executive position at airpay was posted on Aug 27, 2026. Apply as soon as possible — early applications are often reviewed first.
Social Media Executive
airpay
You'll be redirected to airpay's official application page on keka.