Social Media Manager

About AirDNA   AirDNA began with a big dream in a balmy California garage in 2015. Since then, the technology startup has grown into the leading provider of data and business intelligence for the multi-billion-dollar travel and short-term rental industry, with offices in New York, Denver and Barcelona and team members around the world. Our self-serve platform equips Airbnb hosts and property managers with the smart, competitive insights they need to succeed in an ever-evolving market. We also arm enterprise clients with custom reports and in-depth dashboards so they can scale and invest strategically. Our customers include hundreds of top financial institutions, real estate companies, vacation rental managers, and destination marketing organizations around the world. We track the daily performance of over 15 million listings on Airbnb, Vrbo, and Booking.com across 120,000 global markets. Hundreds of thousands of partner properties further inform our proprietary algorithms, producing the most accurate and comprehensive short-term rental dataset in the world. In 2024, AirDNA acquired Uplisting, a powerful property management software that helps hosts and operators manage listings across Airbnb, Vrbo, and other platforms. With features like channel management, automated messaging, dynamic pricing, task coordination, and financial reporting, Uplisting expands our mission to support every stage of the short-term rental journey — from investment to operations.   The AirDNA team We’re a curious, driven, and kind group of humans who genuinely love what we do. Our values — Happy, Hungry, Honest — guide how we show up for our customers and for each other. Want to see what that looks like in action? You’ll get a feel once you meet us. We welcome applicants from all backgrounds and encourage you to apply even if you don’t check every box. Passion, potential, and perspective matter here.   The Role AirDNA gives this role something most social teams never have: a constant, ownable stream of proprietary data that no competitor can replicate. Market trends before they hit the news, demand spikes tied to world events, numbers that journalists quote and investors act on. The raw material is exceptional, and the job is making it travel. The Social Media Manager owns the system that turns all of that into compounding organic growth. Organic social across every channel, YouTube as an acquisition channel, proprietary podcast distribution, creator amplification with real measurement behind it, and executive thought leadership for AirDNA executives. It is an established function with channel presence and existing momentum, with significant room to build something bigger. The role ships independently with full ownership over creative direction, production spend, tools, and content strategy. It reports to the Sr. Comms Manager, works alongside a dedicated research team of PhD economists and a PR and Content team already producing at scale, and sits inside the Acquisition pillar alongside Creative, Lifecycle, PMM, and Community. Every major activity is expected to tie back to traffic, sign-ups, or pipeline.