Social Media Manager - TrainHeroic

Company Information

At TrainHeroic, we’re on a mission to empower coaches and athletes to be their best. We build powerful, intuitive training software used by performance-driven teams and individuals; from pro sports organizations to high school powerlifting programs and garage gyms around the world. Our platform blends cutting-edge tech with deep coaching insight, helping users push past limits, track progress, and build championship habits.

If you’re passionate about sport, human performance, and creating tech that makes a real-world impact, you’ll thrive here.

As part of the Peaksware portfolio, consisting of brands like TrainingPeaks, MakeMusic, Alfred Music, TrainHeroic, we’re united by a shared mission: to create software that transforms deliberate practice into performance. At Peaksware, we don’t just build products. We build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them.

General Summary

As Social Media Manager, you will be equal parts storyteller, copywriter, and producer. Your mission is to grow our online reach, engage our audience, and spread our message by leveraging our social media platforms. This position will be responsible for implementing our social media and advocacy strategies. This position is directly responsible for sourcing, creating, scheduling, and analyzing posts across various social media networks. This position works closely with the Marketing, Sales, and Product Teams and reports to the Manager, Social & Multimedia.

You are a lifelong learner with a knack for solving puzzles. You approach challenges as opportunities to grow and teach others. You value team members’ input at all levels and actively seek ways to support your colleagues.

Core Functions: 

• Work closely with the marketing leads and other key stakeholders to create social media campaigns that support our Brand, Growth, and Product marketing strategies.
• Source and create original, topical, on-brand content from industry leaders, partners, influencers, and existing in-house content sources.
• Generate creative scripting and storyboarding to produce high-value content.
• Create compelling visuals, video, audio, copy and other platform-native content, including capture and editing. 
• Demonstrate mastery of the TrainHeroic voice, tone, and visual style by ensuring all social media content adheres to brand guidelines.
• Identify opportunities to engage and work with social media influencers, build influencer marketing strategies and campaigns, and collaborate with influencers to activate their networks.
• Manage our content calendar and post to social channels daily.
• Track and analyze social media and advocacy analytics, and utilize the data to gain insights and positively affect future outcomes.
• Stay up to date on changes, trends, and best practices across social media platforms.
• Identify opportunities to engage with potential customers.
• Drive organic engagement and traffic to our marketing website. 
• Create and manage a community of super users through tools like Broadcast Channels, ManyChat and Close Friends lists.
• Monitor all social channels and respond appropriately to customer feedback.
• Work with internal stakeholders to identify coaches and athletes for testimonials and/or case studies.
• Actively look for opportunities for photo or video shoots to fill the content library with non-stock assets.
• Manage and organize a robust digital content/asset library using a digital asset management (DAM) system.
• Seek opportunities to create user-generated content (UGC) with existing customers and influencers.
• Work closely with other members of the marketing team to bring stories and experiences to life. 
• Coach and mentor junior team members who are actively involved in social media as part of their role.

Required Qualifications:

• A passion for social media marketing and analytics.
• Minimum 3 years of social media marketing experience.
• Experience using major social media platforms in a business setting.
• Excellent writing, editing, and communication skills.
• Positive attitude and customer-oriented.
• Experience using social media analysis tools.
• Experience with social media advertising and brand advocacy programs.
• Demonstrated proficiency in short-form video editing and production, including native app editing (Edits, CapCut, Canva), or similar products. 
• Familiarity with social media management tools (Vista Social, Later, ManyChat, etc.).
• Experience managing and organizing a robust digital content/asset library.

Desired Qualifications: 

• Deep understanding of strength and conditioning, fitness racing and other hybrid training.
• Experience using our products and services.
• Bachelor's degree in marketing, business, or related field.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Compensation:

We are committed to fair and equitable compensation practices. The annual salary range for this role in Colorado is $58,477-$97,461. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications. Each role at Peaksware has a defined compensation band based on market data and company stage. We typically hire at the lower to mid-point of the range, with the top end reserved for internal growth and exceptional performance. Actual pay depends on factors like experience, technical depth, geographic location, and alignment with internal peers. This role is eligible for variable compensation including bonus.

Benefits and Perks:

Health

• We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.

Disability and Life

• We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
• Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.

Additional

• We offer a 401(K) including a company match.
• We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers. 
• Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
• Access to our onsite Music and Podcast Studio.

If you require a reasonable accommodation to review our website or to apply online, please fill out our Candidate Accommodations Request Form.

Work Environment:

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures.  Report all unsafe activities to your manager and/or Human Resources. #LI-Hybrid

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

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