Social Media Specialist
etrademarketing· Marketing
About this role
About Dylect
Dylect — a brand of eTrade, proudly recognized as a Great Place to Work and featured among the Top 30 FUTURE READY workplaces by Fortune India and CEIL HR in 2024 — isn’t just a brand; it’s our bold take on what the future of lifestyle technology should feel like.
Born in India, built for India, we’re reimagining technology, electronics, and appliances for the modern Indian household — with cutting-edge design, reliable performance, and prices that truly make sense. Dylect has quietly become a favorite in homes across the country. We’re not just growing — we’re building the next big thing in lifestyle technology.
In just a few months, Dylect has evolved from a challenger brand into a breakout success — winning hearts (and carts) across India. We’re scaling rapidly across Amazon, Flipkart, and leading quick commerce platforms, with a loyal, growing customer base that loves what we deliver. If you’re excited to disrupt, shape consumer choices, and grow alongside a brand on the rise — you’ll feel right at home with us.
Role Overview
We are seeking a Social Media Specialist with strong experience in startup environments, specifically in product-based brands. The role involves independently strategizing and executing campaigns across Instagram, Facebook, YouTube, and emerging platforms, along with experience in influencer marketing and managing marketing agencies.
Key Responsibilities
- Develop and implement social media strategies aimed at growth, visibility, and engagement.
- Independently plan and execute content and brand campaigns for product launches and marketing initiatives.
- Manage daily content publishing, maintaining consistent storytelling, tone, and brand voice.
- Coordinate and manage influencer marketing activities in line with brand objectives.
- Work with and manage external marketing and creative agencies for content production, campaign execution, and paid media activities.
- Monitor and analyze social media performance, audience behavior, and platform algorithms to drive optimization.
- Stay up to date with the latest social media trends, formats, tools, and viral content opportunities to enhance brand visibility.
- Provide marketing insights that support business goals and product strategies.
Requirements
- 3–6 years of experience in social media management and influencer marketing, preferably in product-led or consumer startup brands.
- Strong understanding of social media analytics, audience engagement, and platform algorithms.
- Proven ability to plan and manage end-to-end campaigns independently.
- Awareness of current and emerging social media trends and ability to adapt strategies accordingly.
- Experience working closely with internal stakeholders and external agencies.
- Creative mindset with strong communication, storytelling, and visual understanding.
- Ability to interpret data and convert insights into actionable strategies.
- MBA/PG in Marketing or Communication is an added advantage.
Preferred Skills
- Understanding of consumer electronics or tech brands (preferred, not mandatory).
- Working knowledge of Meta Business Suite, YouTube Analytics, Google Analytics, Canva/AI content tools, etc.
- Strong orientation toward video-first content (reels, shorts, YouTube).
- Basic exposure to paid social campaigns is a plus.
Why Join Dylect?
- Opportunity to build and lead the social voice of a fast-growing, innovation-led brand.
- A dynamic and creative work environment that values experimentation and ownership.
- Work closely on exciting product categories and digital growth initiatives.
Frequently Asked Questions
Is the salary disclosed for the Social Media Specialist position at etrademarketing?
The salary for this Social Media Specialist role at etrademarketing is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Social Media Specialist position at etrademarketing located?
This Social Media Specialist role at etrademarketing is based in Gurugram, HR, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Social Media Specialist role at etrademarketing full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Social Media Specialist role in the Marketing department at etrademarketing.
Which team or department does the Social Media Specialist at etrademarketing belong to?
This Social Media Specialist position is part of the Marketing department at etrademarketing. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Social Media Specialist position at etrademarketing?
Click the "Apply Now" button on this page. You will be redirected to etrademarketing's official application portal hosted on keka where you can submit your application directly.
When was the Social Media Specialist job at etrademarketing posted?
This Social Media Specialist position at etrademarketing was posted on Jun 11, 2026. Apply as soon as possible — early applications are often reviewed first.
Social Media Specialist
etrademarketing
You'll be redirected to etrademarketing's official application page on keka.