Assistant Manager - SEO

ADLIFT MARKETING PVT LTD

ASSISTANT MANAGER – SEO

Job Description | Full-Time | Nonexempt | SEO Department | Gurgaon

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Work Location: Gurgaon, Haryana

Division/Department: SEO

Reports To: Manager / Senior Manager – SEO

Employment Type: Full-Time | Nonexempt

Joining: Immediate to 1 Month

ROLE OVERVIEW

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The Assistant Manager – SEO is a mid-senior, hands-on role responsible for owning and executing SEO strategies across assigned client accounts. Working closely with the Manager / Sr. Manager – SEO, you will drive organic traffic growth, tackle technical SEO challenges, guide content strategy, and deliver data-backed insights to clients and internal stakeholders. You will also play a key role in integrating AI-assisted tools into day-to-day SEO workflows to improve efficiency and results at scale.

ESSENTIAL DUTIES AND RESPONSIBILITIES

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1. SEO Strategy Development & Execution

  Develop and execute comprehensive, data-driven SEO strategies to increase organic traffic, improve search engine rankings, and deliver measurable results for assigned client accounts.

2. Account Ownership & Delivery Management

  Take full ownership of assigned client accounts, ensuring all SEO deliverables are met on time, within scope, and aligned with client goals and KPIs.

3. Keyword Research & Content Guidance

  Conduct comprehensive keyword research — covering head terms, long-tail, and user-intent mapping — to guide content creation, optimisation briefs, and editorial strategy.

4. Technical SEO Identification & Resolution

  Identify and address technical SEO issues across client websites, including crawlability, site speed, Core Web Vitals, indexation, and structured data, recommending and implementing appropriate solutions.

5. On-Page Optimisation

  Optimise website content including landing pages, meta tags, title tags, headers, and site structure for improved search visibility, user experience, and E-E-A-T alignment.

6. Data Analysis & Performance Reporting

  Collect and analyse data using tools such as SEMrush, Ahrefs, Screaming Frog, Moz, and Google Analytics to track traffic, rankings, and SEO metrics, and deliver regular performance reports to clients and stakeholders.

7. Industry Trends & Algorithm Monitoring

  Stay current on search engine algorithm updates, industry trends, and emerging SEO best practices — including AI-powered search features — and translate insights into actionable strategy adjustments.

8. Cross-Functional Collaboration

  Work closely with content, design, and development teams to implement SEO recommendations effectively and drive integrated results across channels.

9. Client & Stakeholder Communication

  Communicate proactively with internal stakeholders and clients to provide regular updates, performance insights, and strategic recommendations in a clear and professional manner.

AI TOOLS & TECHNOLOGIES USAGE

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The Assistant Manager – SEO is expected to actively integrate AI tools into day-to-day SEO workflows — improving output quality, research speed, and reporting efficiency across client accounts.

◆ AI Keyword & Content Research

  Use AI tools (ChatGPT, Gemini, Claude, Perplexity) for rapid keyword ideation, search-intent classification, and content brief generation. Use MarketMuse or Clearscope for content gap analysis.

◆ On-Page Optimisation at Scale

  Apply AI writing assistants and NLP tools to optimise meta tags, headings, and page copy for semantic relevance, E-E-A-T alignment, and improved CTR — faster and at higher volume.

◆ Technical SEO Assistance

  Use AI-powered audit tools (Screaming Frog AI integrations, Botify) to automate crawl analysis, identify indexing anomalies, and accelerate structured data and schema recommendations.

◆ Data Analysis & Insight Generation

  Leverage GA4's AI-driven insights and SEMrush Copilot to detect traffic anomalies, uncover ranking opportunities, and generate actionable observations for client reporting.

◆ AI-Assisted Client Reporting

  Build semi-automated SEO dashboards using Looker Studio with AI summaries to surface key metrics and deliver clear, narrative-driven performance reports with less manual effort.

◆ Generative Search Readiness

  Monitor and adapt content strategies for Google AI Overviews (SGE) and Bing Copilot. Optimise for featured snippets, People Also Ask, and conversational search queries.

EDUCATION AND/OR WORK EXPERIENCE REQUIREMENTS

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✓ Bachelor's degree in Marketing, Communications, or a related field.

✓ 3-5 years of hands-on experience in SEO with a strong understanding of current and standard SEO practices.

✓ Proven experience in conducting keyword research and optimising website content across multiple client accounts.

✓ Solid familiarity with SEO reporting, performance analysis, and KPI-driven delivery.

✓ Proficiency with SEO tools: SEMrush, Ahrefs, Screaming Frog, Moz, and Google Analytics / GA4.

✓ Working knowledge of AI-assisted SEO tools and workflows (ChatGPT, Claude, MarketMuse, Clearscope, or similar) is highly desirable.

✓ Strong analytical skills with attention to detail and ability to translate data into actionable insights.

✓ Excellent communication and interpersonal skills — effective with both internal teams and external clients.

✓ Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.

✓ Proficiency in Microsoft Excel for data analysis, reporting, and performance tracking.