Branding Manager
mcb· Sales
About this role
The Branding Manager owns how our products are seen in the market — from the visual identity itself all the way through to the campaigns that put it in front of customers. This is not a pure design role and not a pure performance-marketing role. It is the person who holds the whole go-to-market picture: what the brand looks like, what it says, where it shows up, and whether the campaigns are actually working.
If a customer sees our logo, reads our email, gets our WhatsApp message, or lands on our ad — this person is accountable for all of it feeling like one brand.
What You'll Own
1. Brand Identity & Creation
- Logo, colour system, typography, and the full visual identity for new and existing products
- Brand guidelines document — so designers, developers and agencies all stay consistent
- Packaging, collateral, pitch decks, and product-launch creative
- Brand voice and messaging: tagline, positioning statement, key differentiators
2. Go-to-Market Strategy
- Take a product from concept to market — define the audience, the positioning, the pricing story and the launch plan
- Competitor and category research: what everyone else is saying, and the gap we can own
- Build the launch calendar and coordinate design, sales and product around it
3. Performance Campaigns (Weekly & Monthly)
- Plan, launch and optimise paid campaigns across Meta, Google and LinkedIn
- Own the weekly campaign review: spend, CTR, CPL, CAC, ROAS — what to scale, what to kill
- Monthly performance report to leadership with clear recommendations, not just numbers
- A/B test creative, copy and audiences on a continuous cycle
4. Email & WhatsApp Campaigns
- Build and run email sequences: onboarding, nurture, re-engagement, win-back, promotional
- WhatsApp Business API campaigns — broadcast lists, template approvals, segmentation, opt-in compliance
- Own list hygiene, segmentation logic and deliverability
- Track open, click, reply and conversion rates and iterate on them
5. Content & Channel Presence
- Social calendar across Instagram, LinkedIn, YouTube and any channel where our buyer is
- Website copy, landing pages and SEO fundamentals
- Brief and manage freelancers, agencies and the in-house design team
Must-Have Skills
- 4–8 years across brand and performance marketing (agency or in-house both fine)
- Has taken at least one product from zero to market — can walk us through it end to end
- Hands-on with Meta Ads Manager and Google Ads — not just "managed an agency"
- Practical experience running email tooling (Mailchimp / Klaviyo / HubSpot / Brevo) and WhatsApp Business API
- Comfortable in design tools (Figma / Canva / Adobe) — enough to brief, review and fix, even if not the primary designer
- Reads a dashboard and makes a decision from it — GA4, Meta Ads, campaign reporting
- Strong written English; can write the ad copy, not just approve it
Qualification
- Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.
- MBA/PGDM in Marketing or a related specialization is preferred.
Nice to Have
- Healthcare, e-commerce or D2C category experience
- Basic knowledge of WordPress and Shopify (we run both — helps with landing page turnaround)
- Video and short-form content production
- Marketing automation / workflow tooling
Frequently Asked Questions
What is the salary for the Branding Manager role at mcb?
The listed salary for this Branding Manager position at mcb is INR 6–12. This is an FULL TIME role.
Where is the Branding Manager position at mcb located?
This Branding Manager role at mcb is based in Hyderabad, TG, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Branding Manager role at mcb full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Branding Manager role in the Sales department at mcb.
Which team or department does the Branding Manager at mcb belong to?
This Branding Manager position is part of the Sales department at mcb. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Branding Manager position at mcb?
Click the "Apply Now" button on this page. You will be redirected to mcb's official application portal hosted on keka where you can submit your application directly.
When was the Branding Manager job at mcb posted?
This Branding Manager position at mcb was posted on Sep 9, 2026. Apply as soon as possible — early applications are often reviewed first.
Branding Manager
mcb · 💰 INR 6–12
You'll be redirected to mcb's official application page on keka.