FBS E-mail Marketing Specialist (Salesforce Marketing Studio) (Remote)

FBS – Farmer Business Services is part of Farmers operations with the purpose of building a global approach to identifying, recruiting, hiring, and retaining top talent. By combining international reach with US expertise, we build diverse and high-performing teams that are equipped to thrive in today’s competitive marketplace.

We believe that the foundation of every successful business lies in having the right people with the right skills. That is where we come in—helping Farmers build a winning team that delivers consistent and sustainable results.

Since we don’t have a local legal entity, we’ve partnered with Capgemini, which acts as the Employer of Record. Capgemini is responsible for managing local payroll and benefits.

What to expect on your journey with us:

• A solid and innovative company with a strong market presence

• A dynamic, diverse, and multicultural work environment

• Leaders with deep market knowledge and strategic vision

• Continuous learning and development

Summary:

Leverages digital analytics and manages day-to-day operations of the paid Display & Social Media Acquisition plans. Creates and manages campaigns that deliver on key KPIs of sales calls and premium; measuring and evaluating the overall effectiveness of key campaigns

Responsibilities:

•Through the use of statistical modeling, data mining, and other best practices, the Marketing Campaign Specialist will provide data analysis and distribution of marketing campaigns and initiatives using Salesforce Marketing Cloud.

•By leveraging a broad analytical skillset, the Specialist helps to report Marketing results to the business.

•Email and Landing Page Development. Collaborate with Design Team to develop targeted, responsive email campaigns within Salesforce Marketing Cloud platform or/and various email platforms, using coding language like AMPScript, HTML and CSS to create email templates and dynamic content which is visually appealing, brand appropriate and ensuring cross-browser and email client compatibility and deliverability. 

•This role will collaborate closely with business unit teams to transform campaign objectives into technical email solutions and monitor performance metrics to optimize email strategies.

•Campaign Automation, API Integrations & Customizations: Creation of automated Journeys using tools like Journey Builder and Automation Studio.  Configure triggers, personalize experiences and integrate with external systems (Salesforce CRM, external databases or other marketing tools). Build custom integrations to streamline data exchange and automate workflows.

•Maintain and develop appropriate lists and sendable data extensions to securely house subscriber data.

•Execute thorough quality assurance using Subscriber Preview and Test Send to verify personalization and rendering prior to launch.

•Distribute emails through one-time deployment in Email Studio or orchestrate automated behavior-driven communications in Journey Builder.

•Performs queries and stored procedures against databases.

• Delivers ad-hoc data requests. Understand internal clients' objectives, processes, and products in order to make educated recommendations on changes to campaign approaches.

•Perform data mining/exploration of internal and external data sources to be used in statistical modeling. Maintain project tracker for communication with clients

•Experience with Salesforce Marketing Cloud using Email Studio and proficient in AMPScript required. HTML and CSS proficiency preferred. Proficiency in SQL preferred.

•API integration, Journey Builder, Automation Studio, Distributed Marketing and Marketing Cloud Connect familiarity preferred.

This position comes with a competitive compensation and benefits package.

• A competitive salary and performance-based bonuses.

• Comprehensive benefits package.

• Flexible work arrangements (remote and/or office-based).

• You will also enjoy a dynamic and inclusive work culture within a globally renowned group.

• Private Health Insurance.

• Paid Time Off.

• Training & Development opportunities in partnership with renowned companies.