[Online Marketing]: Sr. PPC Executive
vinove· Online Marketing
About this role
Location: Noida
Employment Type: Full-time
Experience: 5+ Years
About the Role
We are looking for an experienced PPC Manager to lead and optimize paid acquisition campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital advertising platforms. The ideal candidate should have strong hands-on experience in B2B lead generation, campaign strategy, budget management, conversion optimization, and performance analytics. The person will be responsible for driving qualified leads and revenue, not just traffic, while continuously improving campaign ROI.
Key Responsibilities
- Plan, launch, manage, and optimize PPC and paid media campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.
- Develop performance marketing strategies aligned with business and lead-generation goals.
- Manage campaigns across Search, Display, Performance Max, Remarketing, YouTube, and paid social.
- Conduct keyword research, competitor analysis, audience targeting, and negative keyword management.
- Create and optimize ad copies, creatives, landing pages, CTAs, and audience segments.
- Monitor CPC, CTR, CPL, CPA, conversion rate, ROAS, and lead quality.
- Manage and optimize monthly advertising budgets to maximize ROI.
- Analyze campaign performance and identify opportunities for scaling and optimization.
- Work closely with Sales and Business Development teams to understand lead quality and improve campaign targeting.
- Track the complete lead funnel from ad → landing page → lead → MQL/SQL → opportunity → conversion.
- Set up and monitor conversion tracking using Google Analytics 4, Google Tag Manager, Google Ads conversion tracking, Meta Pixel, etc.
- Prepare weekly/monthly performance reports with actionable insights and recommendations.
- Conduct A/B testing for ad copies, creatives, landing pages, audiences, bidding strategies, and campaign structures.
- Stay updated with changes in advertising platforms, algorithms, policies, and emerging paid marketing trends.
- Identify new paid acquisition channels and opportunities for scaling international/B2B campaigns.
- Leverage AI-powered tools and automation to improve campaign planning, keyword research, audience segmentation, ad copy generation, bid optimization, and performance analysis.
- Explore and implement AI-driven PPC optimization techniques to identify trends, improve targeting, reduce CPL/CPA, and maximize campaign ROI.
- Identify opportunities to automate repetitive PPC tasks using AI and marketing automation tools, improving efficiency and campaign scalability.
Required Skills
- 5+ years of hands-on experience in PPC / Performance Marketing.
- Strong experience with Google Ads and Meta Ads.
- Experience with LinkedIn Ads will be an added advantage.
- Strong understanding of B2B lead generation and conversion funnels.
- Hands-on experience with Google Analytics 4 and Google Tag Manager.
- Strong knowledge of keyword research, bidding strategies, audience targeting, remarketing, and conversion optimization.
- Good understanding of landing page optimization and CRO.
- Strong analytical and data-driven mindset.
- Ability to independently manage advertising budgets and campaign performance.
- Strong communication and reporting skills.
- Working knowledge of AI tools for performance marketing, campaign optimization, analytics, and content/ad creation.
- Ability to evaluate and adopt new AI-powered marketing tools and automation workflows to improve campaign performance.
Preferred Experience
- Experience working with IT services, SaaS, software products, or technology companies.
- Experience generating leads for international markets, particularly US/UK/Canada/Australia.
- Experience handling significant monthly ad spends.
- Google Ads / Meta certifications would be an advantage.
- Experience working closely with Sales/BD teams to improve lead-to-revenue conversion.
Key Performance Indicators (KPIs)
- Qualified leads / MQLs generated
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Lead-to-MQL/SQL conversion rate
- Campaign conversion rate
- ROAS / marketing ROI
- Ad CTR and CPC
- Lead quality and sales pipeline contribution
- Overall paid-channel revenue contribution
What We're Looking For
We are looking for someone who is hands-on, analytical, and result-oriented—someone who can take ownership of paid acquisition end-to-end, identify what's not working, and proactively optimize campaigns rather than simply managing them.
Frequently Asked Questions
Is the salary disclosed for the [Online Marketing]: Sr. PPC Executive position at vinove?
The salary for this [Online Marketing]: Sr. PPC Executive role at vinove is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the [Online Marketing]: Sr. PPC Executive position at vinove located?
This [Online Marketing]: Sr. PPC Executive role at vinove is based in Noida, UP, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the [Online Marketing]: Sr. PPC Executive role at vinove full-time or part-time?
This is listed as a FULL TIME position. It is posted as a [Online Marketing]: Sr. PPC Executive role in the Online Marketing department at vinove.
Which team or department does the [Online Marketing]: Sr. PPC Executive at vinove belong to?
This [Online Marketing]: Sr. PPC Executive position is part of the Online Marketing department at vinove. See the full job description for more information about the team structure and responsibilities.
How do I apply for the [Online Marketing]: Sr. PPC Executive position at vinove?
Click the "Apply Now" button on this page. You will be redirected to vinove's official application portal hosted on keka where you can submit your application directly.
When was the [Online Marketing]: Sr. PPC Executive job at vinove posted?
This [Online Marketing]: Sr. PPC Executive position at vinove was posted on Sep 3, 2026. Apply as soon as possible — early applications are often reviewed first.
[Online Marketing]: Sr. PPC Executive
vinove
You'll be redirected to vinove's official application page on keka.