Full timeUSD 99K–199K
View & Apply →Performance Marketing Manager
Arpu Telecommunication Services· ArpuPlus
About this role
Role Overview:
The Performance Marketing Manager will be responsible for planning, executing, optimizing,
and scaling user acquisition campaigns focused on acquiring paying subscribers.
· Credit Card subscriptions
· Apple Store Billing
· Google Play Billing
The ideal candidate should have strong hands-on experience in performance marketing for
subscription-based digital products, mobile apps, streaming platforms, or fintech/e-commerce
businesses.
Key Responsibilities:
5- Customer Acquisition
· Develop and execute paid acquisition strategies to drive subscriber growth.
· Manage campaigns across:
o Meta Ads (Facebook & Instagram)
o Google Ads (UAC, Search, Display, YouTube)
o TikTok Ads
o DSPs and affiliate channels
· Optimize campaigns toward:
o Paid subscriptions
o ROAS
o CAC
o LTV
o Retention quality
2- Subscription & Billing Optimization
· Drive acquisition focused on:
o Credit card payments
o Apple App Store billing
o Google Play billing
· Work closely with product and technical teams to improve conversion funnels and
· payment success rates.
· Analyze subscription drop-offs and optimize onboarding and checkout flows.
3- Analytics & Reporting
· Monitor and report on:
o CAC
o CPI
o Conversion rates
o ROAS
o Subscription retention
o Cohort performance
· Build dashboards and performance reports for management.
· Use attribution and analytics tools such as:
o AppsFlyer
o Firebase
o Google Analytics
o Adjust
o Mixpanel (preferred)
4- Creative & Growth Optimization
· Lead A/B testing initiatives for creatives, landing pages, and app store assets.
· Coordinate with design and content teams to produce high-performing ad creatives.
· Continuously identify growth opportunities and scaling strategies.
5- Agency & Partner Management
· Manage media buying agencies and external partners where applicable.
· Ensure proper tracking implementation and campaign governance.
· Bachelor’s degree in business administration, mass communication or any other related field.
· 7+ years of experience in performance marketing or growth marketing.
· Strong experience managing mobile app acquisition campaigns.
· Proven experience acquiring paying customers for subscription-based services.
· Experience with:
o Apple Store subscriptions
o Google Play subscriptions
o Credit card acquisition funnels
· Strong analytical and reporting skills.
· Hands-on experience with Meta and Google campaign optimization.
· Experience in entertainment, OTT, gaming, fintech, or subscription apps is highly
· preferred.
Frequently Asked Questions
Is the salary disclosed for the Performance Marketing Manager position at Arpu Telecommunication Services?
The salary for this Performance Marketing Manager role at Arpu Telecommunication Services is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Performance Marketing Manager position at Arpu Telecommunication Services located?
This Performance Marketing Manager role at Arpu Telecommunication Services is based in Cairo, Cairo Governorate, Egypt. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Performance Marketing Manager at Arpu Telecommunication Services belong to?
This Performance Marketing Manager position is part of the ArpuPlus department at Arpu Telecommunication Services. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Performance Marketing Manager position at Arpu Telecommunication Services?
Click the "Apply Now" button on this page. You will be redirected to Arpu Telecommunication Services's official application portal hosted on workable where you can submit your application directly.
When was the Performance Marketing Manager job at Arpu Telecommunication Services posted?
This Performance Marketing Manager position at Arpu Telecommunication Services was posted on Jun 11, 2026. Apply as soon as possible — early applications are often reviewed first.
Performance Marketing Manager
Arpu Telecommunication Services
You'll be redirected to Arpu Telecommunication Services's official application page on workable.