Senior Executive - Retention Marketing.
smartcoin· Marketing
About this role
Senior Executive - Retention Marketing.
Role Overview
As a Senior CRM Executive, you will own and optimize user communication journeys across 2.5Mn+ monthly active users. You’ll work closely with growth, product, analytics, and data science teams to drive retention, engagement, and conversion outcomes through data-led, multi-channel CRM strategies.
What You’ll Do
Own end-to-end CRM journeys across the customer lifecycle, including retention and cross-sell/upsell use cases.
Execute and optimize campaigns across In-App, Push, Web Push, Email, SMS, RCS, IVR, Bots, and WhatsApp.
Partner with cross-functional teams (growth, brand, design, analytics, product, tech, data science) to deliver seamless and timely campaigns.
Improve product funnels by analyzing channel metrics, experimenting with journeys, and implementing optimizations.
Translate performance insights into actionable improvements and share learnings with stakeholders.
What We’re Looking For
2+ years of experience in CRM or retention marketing.
Experience working on large-scale platforms (2.5Mn+ MAUs).
Hands-on experience with tools like MoEngage, CleverTap, WebEngage, or similar.
Strong understanding of channel metrics, automation nuances, and execution best practices.
Detail-oriented, collaborative, and eager to learn and grow in a fast-paced environment.
What You’ll Gain
Ownership of CRM initiatives at scale with real business impact.
Deep exposure to CRM automation, experimentation, and funnel optimization.
Opportunity to work closely with senior stakeholders across growth and product teams.
Frequently Asked Questions
What is the salary for the Senior Executive - Retention Marketing. role at smartcoin?
The listed salary for this Senior Executive - Retention Marketing. position at smartcoin is INR 500K–900K. This is an FULL TIME role.
Where is the Senior Executive - Retention Marketing. position at smartcoin located?
This Senior Executive - Retention Marketing. role at smartcoin is based in Bangalore, KA, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Executive - Retention Marketing. role at smartcoin full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Senior Executive - Retention Marketing. role in the Marketing department at smartcoin.
Which team or department does the Senior Executive - Retention Marketing. at smartcoin belong to?
This Senior Executive - Retention Marketing. position is part of the Marketing department at smartcoin. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Executive - Retention Marketing. position at smartcoin?
Click the "Apply Now" button on this page. You will be redirected to smartcoin's official application portal hosted on keka where you can submit your application directly.
When was the Senior Executive - Retention Marketing. job at smartcoin posted?
This Senior Executive - Retention Marketing. position at smartcoin was posted on Aug 11, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior Executive - Retention Marketing.
smartcoin · 💰 INR 500K–900K
You'll be redirected to smartcoin's official application page on keka.