Senior Executive - Retention Marketing

smartcoin· Marketing
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📍 Bangalore, KA, IndiaFULL TIME

About this role

Reporting- Manager- Retention Marketing (CRM)


Responsibilities

Collaboration

  • Partner with the Growth/Marketing team to implement retention strategies across the customer lifecycle, including acquisition, retention, and cross-sell/upsell initiatives.
  • Work with cross-functional teams (content, design, growth, analytics, risk, product, tech, telesales) to ensure seamless execution.
  • Collaborate with the Data Analytics team to analyze user personas and identify opportunities to enhance user journeys.

Execution

  • Implement and execute retention marketing journeys in alignment with the department's strategies.
  • Launch campaigns across multiple channels, including push notifications, web push, email, SMS, RCS, IVR, and WhatsApp.
  • Ensure timely delivery of campaigns while continuously optimizing for performance and engagement.

Tracking & Reporting

  • Monitor and evaluate campaign performance using metrics like domain reputation, channel delivery rates, CTRs, and cost optimization.
  • Identify improvement areas in campaigns and implement necessary changes.
  • Prepare and present performance reports with actionable insights to stakeholders.

Training & Development

  • Stay updated on the latest marketing automation tools and trends to improve campaign execution.
  • Share knowledge and learnings with the team to foster a collaborative and innovative environment.


Key Competencies

  • Should have 2-3 years of experience (B2C industry) in retention marketing(CLM/CRM).
  • Experience in executing campaigns across channels like InApp notifications, push notifications, web push, email, SMS, RCS, IVR, Bot, and WhatsApp.
  • Familiarity with marketing automation tools such as MoEngage, CleverTap, WebEngage, or similar platforms for implementing retention strategies.
  • Good understanding of metrics like domain reputation, channel delivery rates, CTRs, CVRs, and cost optimization through content.
  • Hands-on experience in campaign setup, execution, and performance tracking.
  • Strong communication skills and attention to detail.

Frequently Asked Questions

Is the salary disclosed for the Senior Executive - Retention Marketing position at smartcoin?
The salary for this Senior Executive - Retention Marketing role at smartcoin is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Executive - Retention Marketing position at smartcoin located?
This Senior Executive - Retention Marketing role at smartcoin is based in Bangalore, KA, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Executive - Retention Marketing role at smartcoin full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Senior Executive - Retention Marketing role in the Marketing department at smartcoin.
Which team or department does the Senior Executive - Retention Marketing at smartcoin belong to?
This Senior Executive - Retention Marketing position is part of the Marketing department at smartcoin. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Executive - Retention Marketing position at smartcoin?
Click the "Apply Now" button on this page. You will be redirected to smartcoin's official application portal hosted on keka where you can submit your application directly.
When was the Senior Executive - Retention Marketing job at smartcoin posted?
This Senior Executive - Retention Marketing position at smartcoin was posted on Sep 2, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior Executive - Retention Marketing
smartcoin
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You'll be redirected to smartcoin's official application page on keka.