Merchandise Manager - Seafood
CP Axtra
Senior Manager - Merchandise Strategy
CP Axtra· Commercial
About this role
• Own the end-to-end merchandise strategy for Axtra Club (ST.175), translating the Costco/Sam's Club warehouse-club model into a Thailand-relevant assortment across categories, starting with DGF as the anchor department.
• Define category-level 'game changer' assortment concepts (e.g. Premium Wine & Champagne, Specialty Coffee, Korean/Japanese Import Snack, Premium Confectionery, Cold Beverage) that differentiate Axtra Club from core Makro and from other modern trade competitors.
• Direct SKU-level gap analysis against Nielsen Retail Measurement and Euromonitor brand-share data to identify assortment gaps, brand ranking mismatches, and white-space opportunities versus the market.
• Set the assortment architecture principles for the format: SKU rationalization vs. traditional Makro, pack-size and unit-economics logic, member-value positioning, and own-brand vs. national-brand mix.
• Partner with Buying, Category Management, Own Brand, and Store Operations to convert strategy into buy plans, supplier negotiations, and planogram-ready assortment lists.
• Build and present management-level decks and business cases (PowerPoint, grounded in Nielsen/Euromonitor/internal sales data) to secure sign-off on category revamps and new format expansion.
• Establish repeatable frameworks and tools (keep/review/delist logic, gap-analysis templates, competitive benchmarking) that can be reused as the format rolls out to additional categories and locations.
• Track post-launch performance of revamped categories and feed learnings back into the next wave of assortment decisions.
• Manage and develop junior analyst(s) supporting the data and SKU-level workstreams.
• Bachelor's degree in Business, Marketing, Economics, or related field; MBA an advantage.
• 5–8+ years in category management, merchandising, or buying within retail/wholesale, FMCG, or a membership/warehouse-club format; direct experience with Costco, Sam's Club, or similar formats is a strong plus.
• Demonstrated ability to build assortment strategy from syndicated data (Nielsen, Euromonitor) rather than directional judgment alone.
• Strong commercial acumen: comfortable owning a business case end-to-end, from data to management presentation to execution handoff.
• Advanced Excel/PowerPoint skills; experience handling large syndicated datasets (including non-standard file formats) is an advantage.
• Strong stakeholder management across Buying, Category Management, and senior leadership.
• English business proficiency for management reporting.
Frequently Asked Questions
Is the salary disclosed for the Senior Manager - Merchandise Strategy position at CP Axtra?
The salary for this Senior Manager - Merchandise Strategy role at CP Axtra is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Manager - Merchandise Strategy position at CP Axtra located?
This Senior Manager - Merchandise Strategy role at CP Axtra is based in Bangkok, Bangkok, Thailand. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Manager - Merchandise Strategy role at CP Axtra full-time or part-time?
This is listed as a Full time position. It is posted as a Senior Manager - Merchandise Strategy role in the Commercial department at CP Axtra.
Which team or department does the Senior Manager - Merchandise Strategy at CP Axtra belong to?
This Senior Manager - Merchandise Strategy position is part of the Commercial department at CP Axtra. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Manager - Merchandise Strategy position at CP Axtra?
Click the "Apply Now" button on this page. You will be redirected to CP Axtra's official application portal hosted on workable where you can submit your application directly.
When was the Senior Manager - Merchandise Strategy job at CP Axtra posted?
This Senior Manager - Merchandise Strategy position at CP Axtra was posted on Jul 24, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior Manager - Merchandise Strategy
CP Axtra
You'll be redirected to CP Axtra's official application page on workable.