Sr. Executive - CRM & Lifecycle Marketing
smartcoin· Maketing
About this role
Reporting- Manager- Retention Marketing (CRM)
Responsibilities
Collaboration
- Partner with the Growth/Marketing team to implement retention strategies across the customer lifecycle, including acquisition, retention, and cross-sell/upsell initiatives.
- Work with cross-functional teams (content, design, growth, analytics, risk, product, tech, telesales) to ensure seamless execution.
- Collaborate with the Data Analytics team to analyze user personas and identify opportunities to enhance user journeys.
Execution
- Implement and execute retention marketing journeys in alignment with the department's strategies.
- Launch campaigns across multiple channels, including push notifications, web push, email, SMS, RCS, IVR, and WhatsApp.
- Ensure timely delivery of campaigns while continuously optimizing for performance and engagement.
Tracking & Reporting
- Monitor and evaluate campaign performance using metrics like domain reputation, channel delivery rates, CTRs, and cost optimization.
- Identify improvement areas in campaigns and implement necessary changes.
- Prepare and present performance reports with actionable insights to stakeholders.
Training & Development
- Stay updated on the latest marketing automation tools and trends to improve campaign execution.
- Share knowledge and learnings with the team to foster a collaborative and innovative environment.
Key Competencies
- Should have 2-3 years of experience (B2C industry) in retention marketing(CLM/CRM).
- Experience in executing campaigns across channels like InApp notifications, push notifications, web push, email, SMS, RCS, IVR, Bot, and WhatsApp.
- Familiarity with marketing automation tools such as MoEngage, CleverTap, WebEngage, or similar platforms for implementing retention strategies.
- Good understanding of metrics like domain reputation, channel delivery rates, CTRs, CVRs, and cost optimization through content.
- Hands-on experience in campaign setup, execution, and performance tracking.
- Strong communication skills and attention to detail.
Frequently Asked Questions
Is the salary disclosed for the Sr. Executive - CRM & Lifecycle Marketing position at smartcoin?
The salary for this Sr. Executive - CRM & Lifecycle Marketing role at smartcoin is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Sr. Executive - CRM & Lifecycle Marketing position at smartcoin located?
This Sr. Executive - CRM & Lifecycle Marketing role at smartcoin is based in Bangalore, KA, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Sr. Executive - CRM & Lifecycle Marketing role at smartcoin full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Sr. Executive - CRM & Lifecycle Marketing role in the Maketing department at smartcoin.
Which team or department does the Sr. Executive - CRM & Lifecycle Marketing at smartcoin belong to?
This Sr. Executive - CRM & Lifecycle Marketing position is part of the Maketing department at smartcoin. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Sr. Executive - CRM & Lifecycle Marketing position at smartcoin?
Click the "Apply Now" button on this page. You will be redirected to smartcoin's official application portal hosted on keka where you can submit your application directly.
When was the Sr. Executive - CRM & Lifecycle Marketing job at smartcoin posted?
This Sr. Executive - CRM & Lifecycle Marketing position at smartcoin was posted on Aug 10, 2026. Apply as soon as possible — early applications are often reviewed first.
Sr. Executive - CRM & Lifecycle Marketing
smartcoin
You'll be redirected to smartcoin's official application page on keka.