Field Marketing Manager (Nordics & UK)

At Rydoo, we make expense management simple, so people can focus on the important work, not their receipts. More than one million users trust us to submit, approve, and control expenses faster and smarter.

Semine shares that same mission. Since 2015, the team has been building AI technology that removes the repetitive, time-consuming parts of accounting, helping finance teams work smarter.

In July 2025, Semine joined forces with Rydoo to shape the future of financial automation. Together, we’re creating a complete, AI-powered platform that simplifies accounts payable and expense management, helping businesses run simpler, faster and smarter financial operations.

We’re a global team of +200 people who believe great tech should make life easier. If you have big ideas and want to build something that actually helps people, you’ll fit right in.

Rydoo in a snapshot

• Ambitious international team
• 33 nationalities speaking over 15 languages
• 6 hubs across 3 continents
• Easy-to-use spend management app available on iPhone and Android
• Supporting over 10,000+ clients and 1 million+ users worldwide
• 4.5 employer score on Glassdoor
• Hybrid work policy

The Role

The Field Marketing Manager for the Nordics & UK will lead the development and execution of regional marketing programs that drive awareness, engagement, and pipeline growth across key markets focusing on new business acquisition. With +5 years of experience in Field Marketing, you will create and contribute to localised marketing campaigns, events, ABM initiatives, partner initiatives, and sales enablement efforts.

This role requires very strong collaboration with Sales, Business Development, Product Marketing, and regional partners to ensure marketing initiatives resonate locally and support new logo acquisition.

Responsibilities

Messaging, Communication & Localisation:

• Create and localise messaging, content, and website materials to align with cultural nuances across Norway, Sweden, Finland, Denmark, and the UK.
• Partner with Product Marketing and Sales to develop region-specific collateral such as presentations, one-pagers, and case studies.
• Ensure all regional messaging aligns with global brand and product positioning.

Event Management:

• Lead the planning and execution of regional events, including trade shows, customer roundtables, partner events, and company-hosted activations.
• Own the event logistics including vendor management, venue research, promotional materials, landing pages, content needs, and on-site support.
• Drive the collaboration with key channel and technology partners to deliver co-marketing events that support shared pipeline goals.

ABM & Strategic Programs:

• Own the development and execution of ABM initiatives for priority accounts in the Nordics & UK.
• Work with regional Sales and account teams to refine target account lists and identify opportunities for tailored outreach.
• Ensure ABM assets and campaigns are localised and relevant for each market.

Campaign Management & Reporting:

• Develop campaign plans and timelines, ensuring deliverables are executed on schedule.
• Monitor campaign performance, maintain documentation, and report on key metrics such as engagement, outbound opportunities/pipeline created and overall ROI.
• Identify insights and opportunities to refine future campaigns.

Cross-Team Collaboration:

• Serve as a key connection point between the regional Sales teams and the broader Marketing organisation, ensuring alignment and clear communication.
• Support partner marketing initiatives with local and regional partners.
• Collaborate with global marketing teams to adapt existing programs and bring regional insights to global strategy discussions.

Required:

• +5 years of experience in field marketing, regional marketing, demand generation, or a similar B2B marketing role.
• Experience in B2B SaaS or technology marketing.
• Experience leading events, campaigns, and/or ABM programs.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills in English.
• Fluency in a Nordic language (especially Norwegian and/or Swedish).
• Ability to collaborate effectively with Sales, Product Marketing, and external partners on expert level.
• Ability and willingness to travel for occasional team gatherings and regional events.
• Familiarity with marketing tools such as HubSpot, Salesforce, Marketo, or equivalent platforms.
• Comfortable working in a fast-paced, cross-functional, and remote-first environment.
• Data-driven mindset with the ability to analyse and report on campaign performance.

Preferred:

• Experience in B2B SaaS in Corporate Finance, Spend Management, Expense Management, and/or Accounts Payable categories.
• Experience in leading multiple countries or multicultural regions.
• Background working with partners, channels, or co-marketing initiatives.

Overview

• Department: Marketing
• Reporting to: Head of Field Marketing

Next to our amazing team, informal & international company culture and our mission to become the number 1 spend and invoice management platform in Europe, we offer some nice benefits that make working at Rydoo / Semine even more fun:

• A competitive package, including salary and benefits
• #RydooOnTour: our international mobility program that gives employees the possibility to temporarily relocate to one of the countries we have a Rydoo office.
• Professional freedom and a flexible work environment
• Upskilling through training and coaching programs
• Regular company and team events
• Wonderful international team with more than 33 different nationalities
• Spectacular onboarding program for all new joiners

Come leave your mark on the future of Spend Management – Ready to join?