Lifecycle Marketing Manager - Mahally
Salla· Marketing
About this role
At Mahally, acquisition gets shoppers in the door. You keep them. You own everything that happens after the first touch: the welcome, the second purchase, the habit, the win-back. Our lifecycle engine is early. The tools are in place but the journeys aren't live yet. That's the opportunity. You're not inheriting a machine to babysit; you're building it.
You live in Braze. You segment, automate, test, and optimize across email, WhatsApp, push, and SMS. You pull your own data in SQL, form a hypothesis, ship the test, and read the result yourself. You execute flawlessly and you bend the retention curve.
What you'll own
- The full lifecycle, onboarding to engagement to retention to win-back, end to end
- Building Mahally's Braze journeys from the ground up: flows, canvases, and triggers across email, WhatsApp, push, and SMS
- Behavioral segmentation on purchase history, category affinity, recency, and engagement
- Translating business goals into targeting logic, segmentation, and dynamic, personalized content
- A/B testing as a discipline, not an afterthought: hypothesis, test, learn, iterate, scale
- Retention and LTV as your north-star metrics: reducing churn, lifting repeat rate, growing customer lifetime value
- Owning CRM reporting end to end, daily, weekly, and monthly on every KPI that matters
- Partnering with the Category Manager on the product and offer lists that power campaigns
- 4+ years of experience in Lifecycle Marketing, CRM Marketing, or Retention Marketing within an e-commerce, marketplace, or consumer technology company.
- Hands-on experience with Braze or a comparable enterprise marketing automation platform (e.g., Iterable, MoEngage, CleverTap, Salesforce Marketing Cloud), including building and managing automated customer journeys across Email, Push Notifications, SMS, and WhatsApp.
- Proficient in SQL, with hands-on experience writing queries, filtering customer data, and supporting CRM campaign targeting and performance analysis.
- Demonstrated experience creating behavioral customer segments and personalized campaigns using customer attributes such as purchase history, recency, frequency, engagement, and category affinity.
- Proficient in BI and reporting tools such as Metabase, Looker, Tableau, or Power BI, with experience monitoring CRM performance and analyzing campaign results using dashboards.
- Proficiency in both Arabic and English, spoken and written.
Frequently Asked Questions
Is the salary disclosed for the Lifecycle Marketing Manager - Mahally position at Salla?
The salary for this Lifecycle Marketing Manager - Mahally role at Salla is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Lifecycle Marketing Manager - Mahally position at Salla located?
This Lifecycle Marketing Manager - Mahally role at Salla is based in Jeddah, Makkah Province, Saudi Arabia. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Lifecycle Marketing Manager - Mahally role at Salla full-time or part-time?
This is listed as a Full time position. It is posted as a Lifecycle Marketing Manager - Mahally role in the Marketing department at Salla.
Which team or department does the Lifecycle Marketing Manager - Mahally at Salla belong to?
This Lifecycle Marketing Manager - Mahally position is part of the Marketing department at Salla. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Lifecycle Marketing Manager - Mahally position at Salla?
Click the "Apply Now" button on this page. You will be redirected to Salla's official application portal hosted on workable where you can submit your application directly.
When was the Lifecycle Marketing Manager - Mahally job at Salla posted?
This Lifecycle Marketing Manager - Mahally position at Salla was posted on Jul 14, 2026. Apply as soon as possible — early applications are often reviewed first.
Lifecycle Marketing Manager - Mahally
Salla
You'll be redirected to Salla's official application page on workable.