Marketing Manager, APAC
About this role
Harvard Business Publishing (HBP) – the leading destination for innovative management thinking. We reach lifelong learners to improve the practice of management in a changing world. This mission inspires each of us to unlock the leader in everyone – including you!
The opportunity
The Marketing Manager, APAC plays a critical role in advancing Harvard Business Impact’s growth strategy across the Asia-Pacific region. This role is designed for a highly collaborative, commercially minded marketer who can operate at the intersection of marketing, thought leadership, sales, executive engagement, and strategic demand generation.
Key Responsibilities
Partner closely with APAC sales and other client facing teams to support an account-led growth strategy focused on enterprise transformation and leadership capability opportunities.
Help orchestrate integrated engagement strategies for priority accounts, including executive outreach, thought leadership activation, curated events, and targeted campaigns.
Align marketing initiatives to regional growth priorities, strategic industries, and key client opportunities.
Support coordinated client engagement across sales, customer success, product marketing, and global marketing teams.
Plan and execute executive events, leadership forums, roundtables, webinars, and curated client experiences designed to deepen relationships, elevate market positioning, and create pathways to new business opportunities.
Capture and synthesize client insights, market signals, and emerging leadership priorities to help inform messaging, thought leadership, and regional go-to-market strategy.
Help elevate HBI’s visibility and positioning with senior enterprise leaders across APAC.
Leverage the broader Harvard Business School ecosystem (HBS, HBR etc…), and other strategic partnerships to create high-value access points with C-suite and senior enterprise leaders
Collaborate with global thought leadership and product marketing teams to localize and contextualize messaging for regional market dynamics.
Support executive-level engagement opportunities that strengthen strategic relationships and create pathways to deeper enterprise conversations.
Execute targeted, high-value demand generation initiatives aligned to priority accounts, industries, and leadership audiences.
Support digital marketing efforts across channels including LinkedIn, website, webinars, paid media, and executive content promotion.
Leverage marketing platforms and technologies to support targeted campaigns, executive engagement, and strategic account activation.
Contribute to top-of-funnel engagement strategies while maintaining focus on quality, strategic relevance, and account impact over lead volume.
Support reporting and measurement efforts tied to engagement, pipeline influence, strategic account activity, and campaign effectiveness.
Qualifications & Experience
5–8+ years of experience in B2B marketing, preferably within professional services.
Experience supporting enterprise or account-based go-to-market strategies.
Strong understanding of executive audiences and complex B2B buying environments.
Experience partnering closely with sales and commercial teams.
Demonstrated ability to manage integrated marketing initiatives across digital, events, executive engagement, and thought leadership channels.
Experience with B2B demand generation and marketing technologies, including CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Pardot, or similar).
Understanding of MQLs, lead scoring, nurture strategies, funnel management, and account-based marketing approaches.
Familiarity with digital marketing channels including LinkedIn, paid media, webinars, email marketing, and website engagement strategies.
Familiarity with executive events, roundtables, or thought leadership activation.
Experience working across multiple APAC markets and cultures.
What we offer
As a mission-driven global company, Harvard Business Publishing is committed to fostering a culture of inclusion, trust, and engagement where everyone is welcome, valued, respected, and feels they belong. In addition to a competitive compensation and benefits package, we offer meaningful programs focused on career development and employee wellness, such as education reimbursement and early-release Summer Fridays!
HBP is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.
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