Trade Marketing Manager, Hong Kong & Macau

About Charlotte Tilbury Beauty

Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.

As a Trade Marketing Manager, Hong Kong & Macau you will

Trade Marketing Strategy & Planning

• Develop and drive the annual trade marketing strategy aligned with overall brand calendar and commercial objectives
• Plan and execute a comprehensive trade marketing calendar, including promotions, GWP, pop-ups, and events

Performance Analysis & Insights

• Analyze retail performance data to generate actionable insights and recommend optimization plans
• Continuously track campaign effectiveness and refine strategies to maximize ROI

Retail & Commercial partnerships

• Partner closely with trade partners to identify growth opportunities, enhance band exposure and instore execution
• Maintain strong communication with Marketing, Commercial, Global, and APAC teams to ensure alignment on brand direction and consistency in execution

Budget Management

• Manage budgets effectively, ensuring optimal allocation of resources
• Oversee vendor relationships to ensure quality, cost efficiency, and timely delivery

Visual Merchandising & POSM Development

• Develop and implement innovative soft merchandising solutions for product launches and seasonal campaigns (e.g., POSM, in-store displays, digital screens)
• Ensure all in-store executions align with brand guidelines, tone, and positioning

Retail Excellence & Store Support

• Conduct regular store visits to audit visual merchandising standards and provide coaching to frontline teams
• Ensure consistent and high-quality execution across all retail touchpoints

Who you will work with

• This role reports into the Head of Marketing & PR, Hong Kong & Macau

About you

• Bachelor’s degree or above
• Trade Marketing experience in Luxury, Cosmetics industry is preferred
• Open-minded, self-motivated, work independently, strong ownership and execution
• Outstanding communication and negotiation skills
• Fluent in oral and written English & Chinese
• Good data analysis capability
• Excellent Microsoft skill on PPT, Excel

Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.

While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.

Why join us?

• Generous staff discount
• Regular Charlotte Tilbury gifts (bi monthly)
• Birthday day-off
• 20 days annual leave plus public holidays
• Supplementary medical insurance
• Flexible working hours and diversity culture & environment

At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.

If you need support or would like to apply through an alternative method, please contact us at recruitment@charlottetilbury.com

Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.